At the other end of the value chain, Hassan is in search of new markets. Over the past two years, ground-laying work has been done: Elaboration of a market study, a business plan, a marketing strategy, sales arguments, etc. Much still needs to be done! The potential is there, in particular on the upscale market.
The challenge for the coming years is to intensify commercial prospection, to broaden the distribution area and to make the product profitable, in particular by developing derived products.