{"id":72606,"date":"2026-07-27T14:31:50","date_gmt":"2026-07-27T14:31:50","guid":{"rendered":"https:\/\/www.enabel.be\/?p=72606"},"modified":"2026-07-27T14:31:52","modified_gmt":"2026-07-27T14:31:52","slug":"quand-la-visibilite-devient-un-levier-de-croissance","status":"publish","type":"post","link":"https:\/\/www.enabel.be\/fr\/quand-la-visibilite-devient-un-levier-de-croissance\/","title":{"rendered":"Quand la visibilit\u00e9 devient un levier de croissance"},"content":{"rendered":"<header class=\"header--news pt-10 lg:pt-40 pb-16 relative\">\n    <div class=\"z-10 container grid grid-cols-12\">\n        <div class=\"group group-h5:bg-primary-500 col-span-12 md:col-span-10 col-padding col-start-1 md:col-start-2 text-center\">\n            \n                            <p>Actualit\u00e9s<\/p>\n                        \n                            <p>27 juillet 2026<\/p>\n                        \n                            <h1>Quand la visibilit\u00e9 devient un levier de croissance<\/h1>\n                        \n                            <p class=\"h4 mb-10\">S\u00e9rie \u00ab L\u2019impact du Prix Awa \u00bb \u2013 \u00c9pisode 4<\/p>\n            \n            <img decoding=\"async\" width=\"4185\" height=\"2790\" src=\"https:\/\/www.enabel.be\/app\/uploads\/2026\/07\/DSC06339-1.jpg\" class=\"mt-20 w-full h-auto max-h-[600px] object-cover object-center rounded-lg wp-post-image\" alt=\"femme assise \u00e0 son bureau de travail\" srcset=\"https:\/\/www.enabel.be\/app\/uploads\/2026\/07\/DSC06339-1.jpg 4185w, https:\/\/www.enabel.be\/app\/uploads\/2026\/07\/DSC06339-1-300x200.jpg 300w, https:\/\/www.enabel.be\/app\/uploads\/2026\/07\/DSC06339-1-1024x683.jpg 1024w, https:\/\/www.enabel.be\/app\/uploads\/2026\/07\/DSC06339-1-768x512.jpg 768w, https:\/\/www.enabel.be\/app\/uploads\/2026\/07\/DSC06339-1-1536x1024.jpg 1536w, https:\/\/www.enabel.be\/app\/uploads\/2026\/07\/DSC06339-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 4185px) 100vw, 4185px\" \/>\n            \n        <\/div>\n    <\/div>\n<\/header>\n\n<section class=\"section--article-content\">\n    <div class=\"container grid grid-cols-12\">\n        <div class=\"col-span-12 col-start-1 md:col-span-8 md:col-start-3\">\n            <h3 style=\"text-align: center;\"><span class=\"text-primary-500\">Pendant 4 ans, le projet \u00ab\u202fPrix Awa\u202f\u00bb a appuy\u00e9 des femmes entrepreneures \u00e0 fort impact social et communautaire. Cette initiative, financ\u00e9e par la Belgique et mise en \u0153uvre par Enabel, visait \u00e0 soutenir l&rsquo;entrepreneuriat des femmes dans les pays partenaires de la coop\u00e9ration belge.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>Via 3 concours internationaux, le projet a accompagn\u00e9 27 entrepreneures, assorti d\u2019un prix allant de \u20ac1.500 \u00e0 \u20ac50.000. Aujourd\u2019hui, Enabel vous invite \u00e0 d\u00e9couvrir, au fil d\u2019une s\u00e9rie d&rsquo;articles, l&rsquo;impact du Prix Awa sur les entrepreneures accompagn\u00e9es.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"text-primary-500\"><strong>Networking et notori\u00e9t\u00e9 : transformer la reconnaissance en opportunit\u00e9s \u00e9conomiques durables<\/strong><\/span><\/h4>\n<p>Entreprendre, ce n\u2019est pas seulement concevoir un bon produit ou un bon service. C\u2019est aussi savoir se rendre visible, int\u00e9grer les bons r\u00e9seaux et cr\u00e9er des connexions durables \u2013 surtout dans des contextes o\u00f9 les march\u00e9s sont souvent fragment\u00e9s et l\u2019acc\u00e8s aux opportunit\u00e9s est in\u00e9gal. Pour de nombreuses entrepreneures, ces leviers restent pourtant difficiles \u00e0 activer, faute de moyens financiers, de temps ou d\u2019acc\u00e8s \u00e0 des espaces professionnels structur\u00e9s.<\/p>\n<p>Le Prix Awa a permis \u00e0 ses laur\u00e9ates de gagner en visibilit\u00e9, notamment en leur ouvrant l\u2019acc\u00e8s \u00e0 des r\u00e9seaux \u00e9conomiques, institutionnels et sectoriels. Alida Ahouandjinou (B\u00e9nin), Mariama Diallo (Guin\u00e9e), Rim Machhour (Maroc) et Dative Uwimana (Burundi) ont su saisir ces opportunit\u00e9s apr\u00e8s leur victoire.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span class=\"text-primary-500\">Attirer une client\u00e8le internationale pour amplifier l\u2019impact local<\/span><\/strong><\/h4>\n<p>Au Burundi, <strong>Dative Uwimana<\/strong> a fond\u00e9 <strong>Ikaze Ventures<\/strong>, qui d\u00e9veloppe des exp\u00e9riences d\u2019\u00e9cotourisme \u00e0 fort impact social et environnemental. Une partie des revenus g\u00e9n\u00e9r\u00e9s par les voyages est revers\u00e9e aux communaut\u00e9s locales, en parall\u00e8le d\u2019activit\u00e9s de reboisement.<\/p>\n<p>Laur\u00e9ate du Prix du Public 2023, Dative a investi les 25 000 euros remport\u00e9s dans des formations et l\u2019acquisition de mat\u00e9riel pour les visites de terrain.<\/p>\n<p>Mais c\u2019est surtout la visibilit\u00e9 offerte par le prix qui a fait la diff\u00e9rence : en participant \u00e0 des salons internationaux d\u00e9di\u00e9s au tourisme durable, elle a pu rencontrer des tours op\u00e9rateurs du monde entier qui visent une client\u00e8le sensible \u00e0 l\u2019\u00e9cotourisme responsable. Ces contacts se sont transform\u00e9s en r\u00e9servations et en partenariats de long terme.<\/p>\n<p>Et davantage de clients signifie davantage d\u2019impact\u202f: 5.000 arbres plant\u00e9s, 85 enfants de communaut\u00e9s d\u00e9munies scolaris\u00e9s, et plus de 2.000 personnes form\u00e9es \u00e0 la protection de la biodiversit\u00e9.<\/p>\n<blockquote><p><span class=\"text-primary-500\">\u00ab\u202fDepuis ma victoire au Prix Awa, une nouvelle cat\u00e9gorie de clients nous fait naturellement confiance. Nos partenaires nous prennent davantage au s\u00e9rieux et les institutions gouvernementales nous reconnaissent officiellement. Cette cr\u00e9dibilit\u00e9 renforc\u00e9e me rend plus respect\u00e9e et plus influente dans mon domaine.\u202f\u00bb<\/span><\/p><\/blockquote>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Prix Awa 2023 - Dative Uwimana - Ikaze Ventures\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SWE1WQRaF64?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<section class=\"section--article-content\">\n    <div class=\"container grid grid-cols-12\">\n        <div class=\"col-span-12 col-start-1 md:col-span-8 md:col-start-3\">\n            <p>&nbsp;<\/p>\n<h4><strong><span class=\"text-primary-500\">Asseoir la cr\u00e9dibilit\u00e9 d\u2019un mod\u00e8le de e-commerce social innovant<\/span><\/strong><\/h4>\n<p>Au Maroc, <strong>Rim Machhour<\/strong> dirige <strong>Dealkhir<\/strong>, une plateforme de e-commerce social qui permet aux consommateurs de soutenir une cause d&rsquo;int\u00e9r\u00eat g\u00e9n\u00e9ral \u00e0 chaque achat en ligne.<\/p>\n<p>Laur\u00e9ate de la cat\u00e9gorie Innovation en 2022, Rim a b\u00e9n\u00e9fici\u00e9 de l\u2019accompagnement d\u2019Enabel pour renforcer la visibilit\u00e9 de son entreprise et son positionnement. Sa participation au salon GITEX Africa 2025 a marqu\u00e9 un tournant, offrant une exposition accrue aupr\u00e8s d\u2019acteurs technologiques, de partenaires potentiels et d\u2019investisseurs internationaux.<\/p>\n<p>Les \u00e9changes et retours recueillis \u00e0 cette occasion lui ont permis d\u2019ajuster son business model pour maximiser son impact social, tout en lan\u00e7ant des campagnes marketing cibl\u00e9es vers de nouveaux publics.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span class=\"text-primary-500\">Sensibiliser le march\u00e9 et cr\u00e9er une relation de confiance<\/span><\/strong><\/h4>\n<p>\u00c0 Cotonou, au B\u00e9nin, <strong>Alida Ahouandjinou<\/strong> dirige <strong>OYAYI<\/strong>, une entreprise sp\u00e9cialis\u00e9e dans les rem\u00e8des naturels \u00e0 base de plantes issues de l\u2019agriculture biologique.<\/p>\n<p>Laur\u00e9ate du 2\u1d49 Prix du Public en 2023, elle a re\u00e7u 10.000 euros pour renforcer la visibilit\u00e9 et la vente de ses produits.<\/p>\n<p>Les salons d\u2019exposition ont constitu\u00e9 pour <a href=\"https:\/\/oyayinature.com\/\" target=\"_blank\" rel=\"noopener\">OYAYI<\/a> des espaces-cl\u00e9 de sensibilisation, permettant de faire conna\u00eetre les bienfaits des solutions naturelles et de gagner la confiance d\u2019une client\u00e8le encore peu famili\u00e8re de ce type de produits.<\/p>\n<p>Alida en a \u00e9galement profit\u00e9 pour am\u00e9liorer ses processus de production et mieux valoriser les d\u00e9chets g\u00e9n\u00e9r\u00e9s, renfor\u00e7ant ainsi la coh\u00e9rence environnementale de son mod\u00e8le.<\/p>\n<blockquote><p><span class=\"text-primary-500\">\u00ab\u202fOutre la visibilit\u00e9 qui m\u2019a \u00e9t\u00e9 donn\u00e9e suite \u00e0 ma victoire, ma participation au \u2018Prix du public\u2019 et au vote en ligne qui y \u00e9tait li\u00e9 m\u2019ont \u00e9galement permis de me faire conna\u00eetre aupr\u00e8s de mes compatriotes.\u202f\u00bb<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h4><strong><span class=\"text-primary-500\">Utiliser la notori\u00e9t\u00e9 comme vecteur d\u2019\u00e9volution<\/span><\/strong><\/h4>\n<p>En Guin\u00e9e, <strong>Mariama Diallo<\/strong> dirige <strong>Bilinda SARL<\/strong>, active dans les services de nettoyage pour entreprises et particuliers, et d\u00e9veloppe aussi ses propres produits d\u2019entretien \u00e9coresponsables.<\/p>\n<p>Laur\u00e9ate du 1er Prix de la cat\u00e9gorie Scale-up en 2023, Mariama a re\u00e7u 50.000 euros, investis dans du mat\u00e9riel de derni\u00e8re g\u00e9n\u00e9ration, l\u2019augmentation des capacit\u00e9s de production et la formation de son personnel.<\/p>\n<p>Sa participation \u00e0 des \u00e9v\u00e9nements professionnels, l\u2019organisation de journ\u00e9es portes ouvertes et une communication digitale renforc\u00e9e ont accru la visibilit\u00e9 de Bilinda SARL &#8211; un coup de projecteur qui a accompagn\u00e9 la mont\u00e9e en gamme de ses services et confort\u00e9 sa place de leadership.<\/p>\n<blockquote><p><span class=\"text-primary-500\">\u00ab\u202fDepuis ma victoire au Prix Awa, ma voix est davantage reconnue et sollicit\u00e9e au sein de mon secteur, de ma communaut\u00e9 et aupr\u00e8s de partenaires institutionnels et priv\u00e9s. Cette reconnaissance m\u2019a permis de conclure des contrats structurants avec des entreprises locales et internationales.\u202f\u00bb<\/span><\/p><\/blockquote>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A la rencontre de Mariama Diallo, laur\u00e9ate du Prix Awa 2023\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_EgYLsA3CTU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<section class=\"section--article-content\">\n    <div class=\"container grid grid-cols-12\">\n        <div class=\"col-span-12 col-start-1 md:col-span-8 md:col-start-3\">\n            <p>&nbsp;<\/p>\n<h4><strong><span class=\"text-primary-500\">La visibilit\u00e9, un catalyseur d\u2019impact lorsqu\u2019elle est strat\u00e9gique<\/span><\/strong><\/h4>\n<p>Ces parcours le montrent : la visibilit\u00e9 n\u2019a de valeur que lorsqu\u2019elle est pens\u00e9e comme un outil au service d\u2019objectifs clairs : attirer de nouveaux clients, convaincre des partenaires, p\u00e9n\u00e9trer un march\u00e9 ou changer d\u2019\u00e9chelle.<\/p>\n<p>Au-del\u00e0 des entrepreneures pr\u00e9sent\u00e9es ici, 27 laur\u00e9ates du Prix Awa ont d\u00e9clar\u00e9 avoir gagn\u00e9 en visibilit\u00e9 suite \u00e0 leur victoire. En soutenant ces entrepreneures \u00e0 acc\u00e9der \u00e0 des r\u00e9seaux et \u00e0 se faire conna\u00eetre, Enabel a permis \u00e0 des entreprises \u00e0 fort potentiel de rayonner davantage et d\u2019\u00e9tendre leur impact sur leurs communaut\u00e9s.<\/p>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"section--article-button\">\n    <div class=\"container flex justify-center\">\n                    <a href=\"https:\/\/youtu.be\/zk2NT2A1SNo\" class=\"btn-primary card--animation\" target=\"blank\">\n\t\t<span>D\u00e9couvrez le t\u00e9moignage de Rim Machhour<\/span>\n\t<\/a>\n                    <a href=\"https:\/\/www.enabel.be\/fr\/creer-transmettre-entreprendre-la-culture-portee-par-des-femmes\/\" class=\"btn-primary card--animation\" target=\"blank\">\n\t\t<span>Lire l&rsquo;\u00e9pisode 3 : Cr\u00e9er, transmettre, entreprendre : la culture port\u00e9e par des femmes<\/span>\n\t<\/a>\n            <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":72611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[],"classifications":[171],"class_list":["post-72606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","classifications-developpement-economique-et-entreprises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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